Most online marketers undertake content marketing but often neglect the analytics meant to help them measure the efficiency of their marketing strategy. They, therefore, miss out on insights that they might need to improve their marketing outcomes. While measuring return on investment may be complex, here are several...
It is hard to deny the overall importance of your company website. When a consumer is casually browsing the internet for goods and services your business offers, a landing page from your site is one of the first points of contact this person has with your establishment....
Every successful business has one thing in common: They have happy customers. When your client is happy with the product you provide, then they will likely recommend you to others as well as come to you for future business. While it is impossible to make everybody happy...
Content marketing is not always an easy journey. To generate the best content for your business, you need to take time to develop a strategy. Studies have shown that consumers are more invested in online content than ever before. By following these simple steps, you’ll have an...
Your brand identity is more than just a choice of aesthetics or attitude. It's literally the story you tell about your business, which means that identity carries a lot of information about who you are, who you think your customers are, and why you're...
The world has changed dramatically over recent years. Now, there are more businesses than ever before vying for the attention of consumers. With so many ads and marketing campaigns floating around the physical world and internet alike, customers appreciate when a piece of content engages with them. In...
There are a number of benefits that come along with a remarketing campaign. Of course, you also need to make sure you take your time to put together a strategy that will help you see the best possible results. Rushing into your campaign without a clear and...
The key to keeping your marketing machine in a virtuous circle of growth is learning what's on the horizon and putting it into play before the new tactic becomes another best practice everyone has internalized. It's the only way to get an edge, and it requires you...
Social media marketing can be one of the most effective tools in your arsenal. Social media allows businesses to reach and target audiences, promote products and services, build brand identity, and much more, all with a more modest cost than traditional marketing methods. However, business owners must avoid...
In the past, we’ve discussed the importance of leveraging SEO to target local audiences for your business. Geofencing takes digital marketing for local audiences to a whole new level, allowing businesses to give potential customers a more individualized experience to drive sales. What Is Geofencing? Geofencing, in digital marketing terms,...