Your brand identity is more than just a choice of aesthetics or attitude. It's literally the story you tell about your business, which means that identity carries a lot of information about who you are, who you think your customers are, and why you're...
The world has changed dramatically over recent years. Now, there are more businesses than ever before vying for the attention of consumers. With so many ads and marketing campaigns floating around the physical world and internet alike, customers appreciate when a piece of content engages with them. In...
There are a number of benefits that come along with a remarketing campaign. Of course, you also need to make sure you take your time to put together a strategy that will help you see the best possible results. Rushing into your campaign without a clear and...
The key to keeping your marketing machine in a virtuous circle of growth is learning what's on the horizon and putting it into play before the new tactic becomes another best practice everyone has internalized. It's the only way to get an edge, and it requires you...
Social media marketing can be one of the most effective tools in your arsenal. Social media allows businesses to reach and target audiences, promote products and services, build brand identity, and much more, all with a more modest cost than traditional marketing methods. However, business owners must avoid...
In the past, we’ve discussed the importance of leveraging SEO to target local audiences for your business. Geofencing takes digital marketing for local audiences to a whole new level, allowing businesses to give potential customers a more individualized experience to drive sales. What Is Geofencing? Geofencing, in digital marketing terms,...
Many traditional businesses see no need to enter the digital marketplace. After all, many traditional businesses have had customers for years before the information age, and in some industries, the model for getting business through non-digital means has been the only method. Traditional businesses are, well, traditional. But what...
Over the past few years, we have seen businesses make mistakes with their marketing campaigns. Some insulted their target audiences. Others abused the privacy of their customers by sharing their data. And some simply didn’t think about any potential backlash when launching a new product or service. In...
Whether you just launched your business or have an established organization, to improve sales and brand recognition, marketing is key. How your business approaches marketing campaigns can be very complex, even on a local level, depending on your target goals. Across businesses of all sizes, throughout every industry,...
We often discuss how the digital marketing space performs better and offers businesses more way to connect to their audiences when compared to passive traditional marketing methods. However, leveraging social media and producing one-way content falls short of its potential. Businesses need engaging content and posts to connect with...