Social Media Marketing

Social media marketing is word of mouth and direct interaction to connect with new and loyal customers.

Why Every Successful Business Should Implement Social Media Marketing

What is social media marketing? It’s a flexible type of online marketing that uses both word of mouth and direct interaction to connect with new and loyal customers. Possible platforms include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Google+
  • More

Interesting and helpful content draws people to your official social media accounts. Social media marketing can also use anonymous third-party blogs to build up hype for your brand.

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Why Social Media Marketing Works So Well

Social media sites have literally billions of users around the world, allowing you to increase your customer base significantly. Social media is perfect for friendly and relaxed customer interaction, letting you reveal your brand identity in a way people love.

There are other huge benefits to social media:

  • Keeps you connected directly with customers
  • Increases brand loyalty
  • Allows you to offer promotions with maximum media attention

Key Strategies

Like all marketing campaigns, social media also requires careful thought to get the most benefit from every post. Here are some essentials:

  • Regular interaction: Readers respond well to daily posts, especially if the content comes in the form of helpful tips, inspiring reminders or important news.
  • Digital media: Go beyond words with interesting photographs and videos that reach your customers’ emotions.
  • Meaningful connections: The goal isn’t to have the maximum number of followers, but to have the followers that count: your target audience.

Social media marketing is a powerful tool that does things other forms of marketing can’t. Contact our professionals at Granite Peak Digital Media to build an effective social media presence that represents your brand correctly.